E-Commerce is simply the activity of buying or selling products and services via the internet.
E-Commerce websites have allowed retail sales to go digital. They allow the consumers to connect to the seller via live chat, chatbots, or voice assistant. Online shopping is turning into a trend all over the world. Dubai specially , Is known for the promotion of local vendors and are having shift in their shopping habits to the online stores. Amazon, Dubizzle, Aliexpress, etc products that meet the day-to-day needs of the people. The paradigm shift in the shopping pattern is visible as ecommerce sites are coming to provide more ease to the end consumer, as they can shop comfortably from their homes. Just click on buy, and you can have your product delivered home at your convenience, your budget and want.
The best part about an e-commerce website is that it allows all types of businesses small, medium, or large to be viewed or accessed by the customers. Now that people are moving on to digital platforms, it is necessary for the vendors/sellers to be able to present themselves to their customers.
As the business moves on a online platform the following things are to be considered before you start building your e-commerce website, questions like: What is the cost of the development of an E-Commerce site?
How can I carry secure transactions with the customer?
How many products and what category of products are to be sold?
How should the website be designed?
Are to be answered.
Therefore, the design of an e-commerce website is a crucial decision-making point before you begin the process. It is necessary to make a plan, analyze it and build it into a functional site by making it attractive and relatable to your target audience.
COST-EFFECTIVE E-COMMERCE WEBSITE DEVELOPMENT
With the boom in the IT sector and the unmeasurable potential and growth of online solutions in the UAE E-Commerce websites also play a major role in the expansion of the digitalization in the MENA region.
E-Commerce platforms not only allow international buyers but also local traders to exhibit their products, to be viewed by millions of people in the country. Dubai is known to be one of the most expensive cities in the world for the users to avail internet, keeping this in mind one should know that if you are planning to take your company digital a lot of planning needs to be done, well before execution.
Technically there are several factors that influence the pricing of your website: the core area is the size, its functionalities, and design.
Small business does not need too much investment in it but when you come to a basic E-Commerce site a lot of features are to be included in order to give your business a kick start.
A basic E-Commerce site should have features such as:
- Interactive design
- Product variety
- Discounts and offers
- Multiple payments
- Security policy
- Shipping information in detail
- Multiple device compatibility
There are thousands of e-commerce sites available. It is important that your site needs to have a secure environment for the user’s privacy.
The digital world always has an element of hesitation , allowing your users to know that their transaction is safe is necessary. Enabling SSL (secure socket layout) is the best way to develop the trust.
There are three types of SSL certificates:
1. Domain validated certificates – Is a digital certificate, where the domain name is validated and you are certified as the owner. It provides your side with letimacy.
2. Organisation validated certificate – Your site and business is vetted and validated by the certification authority (CA). Only after checking the applicants legitimacy is the certificate provided.
3. Extended validation certificate – This is the one of the highest forms of certification available, It proves the legal owner of the certificate and is signed by the CA.
CUSTOM E-COMMERCE WEBSITE DEVELOPMENT
In order to have an amazing eCommerce website a lot of planning goes into it.
When it comes to approaching a large number of users with different demographics, experimentation and exploration would give you the best results of a successful ecommerce website. Allow your website to be open to future twerks as per trend.
What do you get with the custom ecommerce website design?
That’s right when you choose an e-commerce website what you get is flexibility, as you have control over the design, appearance, features, and functionalities, etc.
E-commerce websites can also have standard templates which do not give you the ability to customize them in order to give your customers a better experience.
Custom carts for “buy now” , “buy later” , “wishlist”
You can have reward programs for your shoppers.
You can simplify the payment process.
Digital platforms are customer centric, one has to put in all efforts for the customer to leave your site with a happy purchase.
A custom made ecommerce website would allow you to connect to your customer at a personal level.
How long does it take for you to determine the success of your ecommerce site?
The graph of success to gain stability takes some time.
The first initial days allows you to figure out what more you can provide on your website , little twerks and changes according to customer reviews and preference.Once the trust factor is gained, your website is assured to gain popularity.
And finally, a custom e-commerce website will definitely help you increase your sales as you will have full control over designing the shopping experience for your buyers.
It will further allow you to give individual users a more personalised shopping experience.
These websites have the ability to collect data in order to enhance the suggestions, what is known today as ‘big data’ can be collected.This lets your site accumulate information on the buyer and their behavior and you will be able to redefine online retail sales.
CONVERT VISITORS INTO BUYERS
The key to satisfying your customers is always to meet their expectations, this is called expectation management. The expectation factor is something that can be derived, Targeting your audience is the most important aspect if you understand how to talk with them expectations can be easily churned out of it. E-commerce websites try to convert buyers by reaching out to them prior to them reaching out to the website they attempt for allowing people to influence their website in any way possible.
Affiliate ads are another method, here basically a company markets themselves on other websites, in fact, it is a very popular method to manage potential buyers and their expectations. As you can control what the viewer can see in an ad and you can have an exact influence over the view hereby increasing your rate of conversion.
Once you manage to get the customer on your webpage it depends upon how you lead the person to the product which he is able and also willing to buy. At this point in the sales process, the viewer should come in contact with the main selling point on your website that should directly meet the expectation of the viewer.
Let’s take an example if you are looking for non-stick frying pans at a cheap price.
The viewers might already have a certain price range in mind. It’s upon you, how your discounted prices and variety of options you have on your website meet directly with the needs of the viewer.
SALIENT FEATURES OF OUR E-COMMERCE WEB DESIGN SERVICES
1. Device compatibility
Given the recent trends, we all know that there has been a drastic rise in mobile shoppers therefore it’s necessary that you be conscious about the different types of devices and screen sizes that are used by your shoppers.
A mobile-friendly ECommerce design is a ranking factor for your website.
Your design should be responsive to all the devices out there that are used by people.
2. Quick Load
An online survey states that 40% of the mobile shoppers would abandon your website in less than 3 seconds if the page does not load. It would not matter how much thought or creativity has gone into your design. If the page takes time to load, the visitors tend to leave your site due to which your conversion rate goes down.
Always make sure that all your features load quickly,large images are compressed, your hosting is suitable and look into the content delivery network.
3. Design based on Global UI/UX Design Standards (Easy Navigation)
Navigation is the most important part of your website design.
It is because an easily understood navigation allows the customer to reach their desired product with ease; it derives customer satisfaction.
If a customer finds it difficult to locate the product, they might as well leave your site and look onto something else.
What actually constitutes good navigation?
It’s basically allowing the customer to locate the item of purchase, select it with ease, and finally have a clear path to the checkout page.
Most of the popular eCommerce sites have one standard feature, top site navigation that displays all the basic categories of items available on the website, and a dropped menu that provides them with subcategories.
4.Robust Content Management System
CMS – content management system.
The CMS today is the pioneer of digital marketing landscapes, what the buyers read on the website is what sells.
You should use engaging content, why should UI have all the fun?
Let us begin with what is CMS?
It basically enables you to have power control every single piece of content on your site. Any data, anything you gather in order to give a vision to your website is your content. CMS organizes your content for you.
In B2B sales, content plays a vital role. Content marketing has taken over 40% of the marketing strategy. Using content in regional language gives a more personal touch in the sales process.
In MENA, ecommerce websites having content in arabic language are more preferred among the UAE residents. Having new and creative content and regularly updated content make users return to your website.
5.Security Features that enhance the overall eCommerce shopping experience
Growing e-commerce websites and making amazing products available to the world adds to security concerns.
The mode of online payment has also allowed a lot of fraudulent transactions to take place therefore it is necessary to allow your customers to trust your website.
You need to turn to E-Commerce security for this. It is basically a set of protocols that allows the smooth NC functioning of e-commerce transactions.
So now how exactly would you let your customers know that the transaction is safe?
Here are some security measures that your website should have:
Secure sockets layer(SSL) this encrypts sensitive information and makes sure that not all data is readable to everyone.When a visitor enters the personal details on your website and it goes online it goes through many computers before reaching the final server. Once you get the certification, your website domain will be changed to https. Https needs to be added only at one point and not all the pages.
2.Scan for malware
Make sure your site is always clean and a malware scan can pick up the bad codes placed by hackers. Having this function will lessen your concereces as automatic malware scanning features are offered by almost all hosting providers.