Today we are going to discuss Google’s SEO Ranking Factors that will affect your online business in the year 2021. The major ones which we are going to cover are Mobile Friendliness, Technical SEO, EAT, Search Intent, Local SEO, Multimedia, Schema Data, Loading Time, Page Experience, and Mobile-First Indexing.
Even though the year 2020 was tough for many people, but for those who were in the SEO industry the year bought in new opportunities.
If you had an eCommerce website or website which sells FMCG goods then the year was enticing and many of these online offerings had doubled or tippled their revenue in the year 2020.
If you were associated with Hotel or Tourism Industry then it was not promising as it was supposed to be.
Covid 19 has turned the Google searches and purchase pattern upside down.
With the introduction of BERT, Google was able to comprehend the search intent in a better manner, which leads to the drastic change in search results.
The changes in the year 2021 are expected to bring in more changes in the search results around the world as well as for SEO in Abu Dhabi
Must-Learn & Major SEO Ranking Factors of 2021
Optimized for Mobile-First Indexing
It was expected that the mobile-first indexing was supposed to be implemented in September 2020 but with the outbreak of the pandemic, the update has been postponed to March 2021 by Google.
Still, there are lots of websites that didn’t transform their websites to mobile-first indexing or rather a responsive design.
That being said it is a big deal for those who are in Search Engine Optimization when Google switches to mobile-first indexing.
Concerning this update, the 3 main things to understand is,
1. From March 2021 onwards Google will be using only mobile bots to crawl the websites rather than desktop bots.
2. If some parts of the website are not visible in the mobile version, it will not be indexed and will not be considered for ranking your website.
3. Another important thing is that if the alt tags provided for the images is different for mobile and desktop versions, Google will be indexing only the mobile version.
4. Concerned with the images, one should consider the fact that if different images or image URLs are being served for mobile and desktop, but from March onwards Google will index only the mobile-friendly images.
5. Even though your website is mobile-friendly, if any links are pointing to your website from non-mobile-friendly websites then it will affect the ranking of your website.
It is high time to check the smartphone version of your website and make sure that your content is visible on a smartphone.
The common errors which are encountered in the mobile version of the websites are,
- 1. Text tool small error
- 2. Content wider than screen error
- 3. Clickable elements too close together
Also, make sure that image visibility errors and different sets of tags are being used in the mobile version.
Once the page experience algorithm update is made live by Google your website will definitely be benefited from being a fast website.
ie, having a fast and responsive website is a positive ranking signal.
For example, if your competitor’s website is loading slow when compared to your website then there will be a chance for you to rank higher.
From May 2021 onwards your website will be benefitted from being a fast website.
But not just fast is not enough, your website should be having features like,
- Fast Landing
- Quick Interactivity
- Visual Stability
- Mobile Friendliness
- Safe Browsing
- HTTPS &
- No Intrusive Interstitial
All the above-mentioned facts are collectively called Core Web Vitals.
If any of your websites is not added with HTTPS then get it updated at the earliest and update the same in Google Search Console as well.
Most of the hosting providers now offer free SSL certificates along with the subscription of the domain and hosting package.
Here are some of the tips on improving the Page Experience of Your website.
Optimize Speed of your website and keep an eye on 400 errors
Check how your competitor is performing with regard to Page Experience Factor
Review and Inspect your existing design for any errors both in Mobile and Desktop version.
Further Reading on Page Exprience Update & Tips to Improve
Google Page Experience Update to launch May 2021 with new labels in search results
Google’s New Algorithm: Page Experience
Timing for bringing page experience to Google Search
Loading time is another important factor to consider which is closely associated with the Page Experience.
If your website is taking more than 3 seconds to load then there are definite chances that visitors will tend to ignore your website.
Structured Data / Schema Data
Google is constantly focussing on schema data and it is expected that after the page experience factor structured data will be the most important one.
Schema data will help search engines to easily understand the page content and Google has made updates in Search Console to reflect various vital factors in connection with schema data.
Reports on Logo, Video, FAQ, etc are being generated if you have added schema data to your website.
We would like to give you a heads up that, if you are using schema data in an abusive manner then the website will be prone to a penalty from the search engine major.
Moreover if you need to add schema data / Rich Snippets only to your WordPress website and not a all inclusive SEO Plugin then you can choose,
Before implementing the Schema Data to your website you must check with a tool like Google’s own Structure Data Testing Tool
Focus on Multimedia
Image is videos must be part of your SEO Strategy.
Properly optimized images can generate steady traffic to the website via Google Image Search.
Videos can boost your SEO efforts and helps in branding and lead conversion.
Upload the video with optimized title and description in Youtube and embed the same video in your website with video type schema data.
Updating page with a video link and schema data will help in generating traffic from the videos section of the Google Search.
Local SEO is not limited to Google My Business Optimization, it is much beyond that.
If your website is targetting locally then you must concentrate on Local Search Engine Optimization.
Optimizing your website for Local SEO will help to rank your website in local search results and helps in generating useful yet conversion focussed traffic.
One factor to be considered is, those Google My Business optimization which are getting ranked in the first 3 positions in local search, there are chances that the website of those listing will be higher position in the search engine result page.
Local SEO is not easy but if you are putting a considerable amount of effort then results can be expected in the short run.
Actionable Tips of Local SEO
- Get your business registered in Google My Business.
- Ensure that you are using the descriptions with right keywords for your products and services in website as well as in Google My Business.
- Mention your location instance (like Abu Dhabi) in important locations in your website like Title Tags, Heading, Body Content, Meta Description and in Footer.
- Submit your website to Local Directories.
- Gather more online reviews in GMB and Social Media Channels with focus on Google My Business.
- Adding schema data with geographic markup to your website.
- Build links with location in anchor text.
- Update website regularly with content that reference your local area.
- Make Sure that your website displays perfectly in Mobile.
Use this tool to check the mobile friendliness of your website https://search.google.com/test/mobile-friendly
Further Reading and Tips on Local SEO 2021
Focus on Search Intent
For many years SEO has been based on the right keyword research process but with recent advancements, in Search Engine Algorithm the intent of the Searcher is a key factor.
Yes, the keyword search volume is important but the intent of that keyword and understanding the purpose of a search has to be taken into consideration.
For example, if you are running an eCommerce Store and the keywords you are targeting are having informational search intent rather than transactional, it’s time for you to rethink the keywords.
As per Google’s quality raters guideline, it is recommended that a web page should focus on satisfying the searcher’s need.
A quality score is also allocated to pages which are satisfying the user’s search intent.
In 2021 you must focus on Expertise, Authoritativeness, Trustworthiness.
EAT and YMYL pages are the least understood topic among Search Engine Optimization professionals and it not implemented properly about content creation and marketing.
To establish EAT long-form content (content that offers value) is recommended.
Create content in such a way that that pillar page targets the main topic and related topics can be covered in smaller posts or rather called response posts.
This strategy is being followed by many of the established SEO professionals and agencies, thereby writing a Pillar content focussing on the main topic and cluster content that covers subtopics.
After creating the pillar content posts and posts that discuss related topics must be eventually interlinked to receive the benefit of SEO.
It is a fact that posts that cover a topic in detail rather a long-form content (that provides value) tend to rank in Search Engine Result Pages.
When talking about long-form content, do keep in mind that it is not recommended to make a short article to long-form content with deliberate efforts.
There is a misconception that your article should be a minimum of 1,500 words to get it ranked by google but it is not true.
Even though your article is less than 1500 words if you are satisfying the searcher’s intent then there are chances that your article will outrank your competitors.
Google has recently launched many Artificial Intelligence and Machine Learning related features as part of their algorithm updates.
Nowadays the weightage provided to search engine results, rather than in real-time based on different industries, is decided and heavily depends on AI and ML.
Currently, if you are not focussing on Technical SEO then doing Search Engine Optimization in 2021 will be a wild goose chase for you.
The above-mentioned strategies are by far the most important ones and do incorporate into your strategies to receive higher rankings.
We at Reviei Technologies, is offering expert and result-oriented Search Engine Optimization Services in Abu Dhabi.
Our SEO professionals can implement the latest SEO updates on your website and is able to improve traffic to your website and generate more leads.
We will change your website to an online presence that offers values and will take adequate measures based on the Search Engine Algorithm Update to sustain in the top positions in the SERP’s (Search Engine Result Pages) in the long run.
Now It’s Your Turn
We are have tried to cover all the major Search Engine Ranking Factors for 2021.
If you think that there is much more to cover and skipped any points then do inform us by leaving a comment below right now.
Would you like to rank your website and take your website to the first page of Google and other major search engines in the shortest possible time?
If yes, then we at Reviei Technologies is offering low cost SEO plans that can help in reaching the right customers through effective search engine optimization.